International Consultant

Charismatic & Multicultural

International Consultant

All about...

Multicultural Manager in charge of profit center in take-off phase, expert in direct marketing, in charge of operations for resorts and sales with a strong inclination for advertising.

Languages

Speak and write fluently : French C1*, English C1*, Spanish C2*, Mandarin Chinese B1*

Also proficient in : Dutch A2*, German A2*

* referring to British Council levels

 

Rolland Fradet
Président de Fintech OuiTrust

Work experience

Proven leader achieving market potential

Proven leader with a global perspective on market potential for competitive services and products.

* Created in November 2016 a fitness center and beauty parlour around slimming In Marseille 8th district, reaching 225 k€ Turnover in the first 12 months of operation. Launching of 4 internet sites to support, in charge of Adwords fine-tuning. Trusted the business against rent to staff starting January 2019
* Negotiated the acquisition of a non-performing 60-acre campsite in France. Turned around and grew annual revenue by 325+, realized annual profit of 10+ and increased asset value for stakeholders by over 630. Ended up with sales of complete business with price jumping from original 0,850 M€ in 1996 to 3,5 M€ in December 2015
* Introduced, through an in-house individualized presentation, French exporters of tourism-formulae to China market and to South China real estate entities (Equiland, CBG Architecture, Xtremaventures, Gralon, B-Yachting)
* Doubling of annual revenue achieved by negotiating contracts with 2 large and 1 small tour operators.
* Increased value of on-site restaurant and convenience store businesses by 550 by negotiating contracts with independent operators. Established car rental, bike rental and off-site activity agreements with local operators including river rafting, high rope courses and lake tours.
* Created joint venture between Bertelsmann Book Club and local China Science and Technology Book Company.
* Established and operated a Hong-Kong based company specializing in export of Chinese food products, led import/export negotiations, developed tools for payment and quality control.

Creative and strategic leader

Creative and strategic leader whose hands-on approach to business ensures development of innovative marketing plans for enhanced profitability.
* Created and managed a database of over 250,000 clients and potential clients, negotiated promotional relationships with Vacansoleil, Homair, Interreservation, Camping Contact, France Loisirs Vacances.
* Utilized social media to elevate profile and awareness and conducted an e-mail campaign of 2 + million per year which increased customers by 3,000+ annually.
* Innovated the modern holiday concept and was awarded one of the first 5-star campsite ratings achieved by only 3,000 of the 11,000 campsites in France.
* Created leading edge propane delivery system by installing 10 underground propane tanks and underground delivery system to the entire 60-acre campsite, which provided reliability and convenience for customers.
* Operated $8 million direct marketing campaign, adapted English TV ads to French and negotiated agreements targeting French Canadian and Swiss markets.

Self-starter chosing appropriate marketing strategies

Self-starter who institutes appropriate marketing strategies through ability ta adapt to buying behaviors and
various markets.

* Set up the Verified Reviews system of collecting reviews through the use of a tablet directly post-treatment at Easyminceur Marseilles beauty parlour
* Increased occupancy from 6 to 85 by offering the most diversified campsite in France. Introduced innovative technologies including free phone calls to 50 countries, iPad rental wi-fi services throughout the campsite by installing 21 antennas and set up Everytrail tracks (location app) for hiking in nearby mountains.
* Multiplied by 12-fold of annual revenue achieved by developing and implementing strategy to increase permanent residents.
* Formulated a simplistic pricing policy which provicles advantage over competition by eliminating cast confusion for customers. Created an informational video and interactive chat option for websites in various European languages, which caters to different market segments and enhances customer service.
* Recruited 75,000 new members in China through innovative direct marketing techniques including distribution of personalized gift packages for new members.

Education

MBA Programme, INSEAD, Fontainebleau, 1991

Diploma in Mandarin Chinese, Taiwan Normal University, Taipei, 1985

Bachelor’s Degree in Economics, Latin-American Studies and International Relations, The American University, Washington DC, 1983

Undergraduate Courses of Spanish and Latin-American Studies, UNAM, Mexico City, 1982

Contact

Rolland FRADET
rolland@fradet.uk
tel : +33(0)644397283
13 rue de Passy, 75016 Paris - France

Contact form

VCARD